You’ll learn how to identify the problem your business solves, shape a clear value proposition, and test your idea through practical market research. The session will also explore how to build a simple business model you can actually use instead of spending months creating an overly detailed plan.

Whether you’re exploring a side hustle, refining a new business idea, or preparing to launch, this webinar will help you gain clarity and confidence in your next steps.

What We’ll Explore

• Identify the right problem to solve and shape a clear value proposition
• Do quick, practical market research to test your idea
• Build a simple business model instead of a long, detailed plan

About the Speaker 

Matt Hill

Director, Client Services & Operations, Business Link Alberta

Matt brings a unique blend of entrepreneurial expertise and client service to his role at Business Link. Originally from the UK, Matt trained as a theatre teacher before embarking on a successful career as a home services business owner in London, where he grew his one-person operation into a trusted partner of universities and real estate companies.

In 2017, Matt made the move to Canada and now calls Calgary home. Matt is a believer in the power of entrepreneurship to drive economic growth and create jobs, and he’s dedicated to helping business owners succeed. In his role at Business Link, he leads a team that work with clients to understand their needs and help them navigate the challenges of starting and scaling their business ventures.