Social media has become an essential tool for entrepreneurs. It’s where businesses promote products, connect with customers, and grow their brands. But while social media creates powerful marketing opportunities, it can also expose your intellectual property (IP) to unexpected risks.

What happens if you accidentally reveal key details about an invention before protecting it? What if someone copies your content, photos, or branding without permission? Many entrepreneurs don’t realize that the way they use social media can impact their ability to protect their ideas.

In this session, Caroline Lefebvre, IP Advisor with the Canadian Intellectual Property Office (CIPO), will explain the different types of IP rights and how entrepreneurs can use social media strategically while protecting their ideas, brand, and creations.

📚 Key Learning Points:

• The strategic value of intellectual property for entrepreneurs
• An overview of the different types of IP rights
• How social media can be both an opportunity and a risk
• Resources available to help protect your intellectual property

Whether you're building a brand, launching a product, or sharing your ideas online, this session will help you better understand how to promote your business while protecting what makes it unique.

About the Canadian Intellectual Property Office (CIPO):

The Canadian Intellectual Property Office (CIPO) is a federal agency responsible for administering and processing intellectual property (IP) in Canada, including patents, trademarks, copyrights, and industrial designs. CIPO helps businesses and innovators protect and leverage their ideas, providing tools and resources to support growth, competitiveness, and innovation.

🎥 Please Note:

This webinar will be recorded and made available publicly on our YouTube channel.