The spread of misinformation seems to intensify with each passing week. Indeed, it is a defining characteristic of our time! We are in the middle of a knowledge crisis, and it is doing tangible harm – to public health, mental health, public discourse, personal relationships and public trust. But it is also having a dramatic impact on what we eat and how we think about the agricultural industry. Will the myths surrounding what we eat, how our food is grown and what is safe erode our ability to feed a growing world?