The Ethics of AI in Marketing

Thursday, April 30, 2026
4:30pm to 7:30pm

Fu's Repair Shop

Free
Selected as a Taproot pick

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Organized by: Edmonton Tech Thursday

April
30

AI is rapidly changing what's possible in marketing. Companies now have incredibly powerful AI tools at their fingertips, but the conversation about how to use them responsibly is just getting started.

This Tech Thursday, co-hosted with Osler, we're exploring three sides of that conversation: the consumer experience, the builder's reality, and the legal and ethical frameworks that are still taking shape.

From consumer psychology and behavior, to the real decisions behind building AI-powered products, and the harder questions around bias, accountability, and who's ultimately responsible when automated decisions go wrong.

Joining the panel:

Noah Castelo, Associate Professor at University of Alberta

Robert Evans, Principal Product Manager at Wisdom

Adam LaRoche, Partner at Osler

Kirsten Sokolovski, Success Lead at Edmonton Unlimited

Fu's Repair Shop

10524 Jasper Avenue
Edmonton, AB, T5J 1Z7