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Solar Sales: How to Do Right by Customers

Thursday, March 19, 2026
9:30am to 11:00am

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Organized by: Solar Alberta
March
19

Join us online on March 19 at 9:30 a.m. when panel of industry experts will reflect on best practices in ethical solar sales and marketing.

Solar is among the biggest investments someone will make for their home or business.

Join us on March 19 at 9:30 a.m. MT for this free webinar to ensure that you are doing everything you can to protect your company's reputation and ensure customer satisfaction.

Our panel of industry experts, including Heather MacKenzie, Executive Director of Solar Alberta, Brett Bauman, President of Solar YYC, and Tyler Sieben, Co-founder and General Manager of Evalence Renewables, will reflect on best practices in ethical solar sales and marketing, and lessons learned over the years.


Speaker Bios:

Heather MacKenzie is the Executive Director of Solar Alberta, where she and her team are working hard to accelerate Alberta’s transition to a just and sustainable energy future. She is a seasoned leader, community organizer, and green business advocate. Prior to becoming the Executive Director of Solar Alberta, she worked as a government relations professional, ran her own business, and served as an elected Trustee on the Edmonton Public School Board. She holds a Master’s in Public Administration and a Master’s in International Development, and has undergraduate degrees in both Sociology and History.

Brett Bauman is a seasoned leader in the renewable energy sector with 10 years of dedicated experience in the solar industry. Driven by the philosophy that clean energy should be accessible to all, Brett and his team at Solar YYC have successfully guided nearly 3,000 customers through their transition to solar power. By focusing on streamlined implementation and expert advocacy, Brett’s team specializes in removing the technical and financial barriers to adoption, ensuring that sustainable energy solutions are both practical and high-performing for every client they support.

Tyler Sieben believes that the transition to renewable energy is only as strong as the trust built with the community. As the co-founder of Evalence Renewables and a University of Alberta Engineering graduate, they focus on the intersection of technical excellence and ethical business practices. Tyler's work centers on distributed energy solutions, driven by the goal of making clean energy accessible, transparent, and reliable for all Albertans.


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