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In-person Politics Community

Behind the Campaign: Edmonton’s Mayoral Messaging

Thursday, Nov. 20, 2025
5:30pm to 8:30pm

Edmonton Public Library (Stanley A. Milner)

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Organized by: IABC Edmonton

Nov.
20

Discover the strategies and stories behind Edmonton’s biggest mayoral campaigns at this live panel!

Join us in the Muttart Theatre, located on the lower level of the Stanley A. Milner Library, for an evening of insight and connection with Edmonton’s top communicators.

Behind the Campaign: Edmonton’s Mayoral Messaging pulls back the curtain on the strategy, storytelling, and creativity that shaped the city’s most recent mayoral race. Hear directly from the communications leads behind five major campaigns as they reflect on lessons learned, challenges faced, and what it takes to engage a city through authentic messaging.

This panel discussion and live audience Q+A offers a rare behind-the-scenes look at how civic storytelling comes to life from research and media relations to digital engagement and rapid response moments.

You’ll hear from:

Dan Nielsen from Team Knack
Mike Vivian from Team Walters
Omar Mohammad from Team Mohammad
Alex Hryciw from Team Cartmell
Winston Pon from Team Jaffer

Then, stay to network with Edmonton’s communications community, meet fellow professionals, and continue the conversation in a casual, collaborative setting.

Edmonton Public Library (Stanley A. Milner)

7 Sir Winston Churchill Sq NW
Edmonton, AB, T5J 2V4