Join us in the Muttart Theatre, located on the lower level of the Stanley A. Milner Library, for an evening of insight and connection with Edmonton’s top communicators.

Behind the Campaign: Edmonton’s Mayoral Messaging pulls back the curtain on the strategy, storytelling, and creativity that shaped the city’s most recent mayoral race. Hear directly from the communications leads behind five major campaigns as they reflect on lessons learned, challenges faced, and what it takes to engage a city through authentic messaging.

This panel discussion and live audience Q+A offers a rare behind-the-scenes look at how civic storytelling comes to life from research and media relations to digital engagement and rapid response moments.

You’ll hear from:

• Dan Nielsen from Team Knack
• Mike Vivian from Team Walters
• Omar Mohammad from Team Mohammad
• Alex Hryciw from Team Cartmell
• Winston Pon from Team Jaffer

Then, stay to network with Edmonton’s communications community, meet fellow professionals, and continue the conversation in a casual, collaborative setting.