Running a business today means finding creative ways to save cash, attract new customers, and get the most out of every resource. Barter is one strategy many entrepreneurs overlook—but it can be a powerful tool for growth when used effectively. 

In this session, you'll learn how modern business trade exchanges like Exmerce allow you to convert downtime, surplus inventory, and unsold services into measurable profit through a system of trade credits called Exmerce Dollars. You’ll also gain clarity on how barter is recognized under Canadian tax law and discover real-world examples of how entrepreneurs are using barter to expand their reach, preserve cash flow, and strengthen community connections. 

📚 Key Learning Points:

• The fundamentals of barter and how business trade exchanges work 
• CRA’s perspective on barter and key tax implications 
• How to protect your cash flow and turn downtime into profit 
• Ways barter can boost marketing and visibility 
• How building barter relationships creates stronger business communities 

Join us to explore how barter can help you grow smarter, more sustainably, and with greater creativity.