MacEwan University’s Design program has been educating respected designers for 50 years. Today, the goal of our Bachelor of Design is to train 21st century designers, whose focus goes beyond the beauty of everyday things. Instead, they must see the whole psychology of everyday communication and digital products, where aesthetics is one of multiple aspects of how people respond and interact with the designed world. Our program is rooted in visual communication design but also allows students to specialize in digital experience design, motion graphics, video, photography, and illustration.

We are training designers that can identify and understand client problems just as well as they can solve them. Research and soft skills are balanced with craft skills and the ability to give form to solutions. If you browse this year’s students’ capstone projects, you will see this broader view of design in practice. Guided by over forty instructors with a wealth of design expertise, students gain knowledge, skills, and real-world experience required to work in today’s industry. Thank you for supporting our program and taking the time to view the students’ work.