The Alberta Tourism Advocacy Summit

Feb. 9, 2025 to Feb. 11, 2025

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Organized by: Tourism Industry Association Alberta

Hosted at the JW Marriott in Edmonton, the Alberta Tourism Advocacy Summit is the industry’s premier event to learn about current government priorities, gain political and industry insights from experts and media observers, and share your industry points-of-view with elected and non-elected representatives.

The 2025 Alberta Tourism Advocacy Summit will again feature breakout sessions on 4 main thematic areas: Marketing, Place, Access and Leadership. Each of the breakout sessions will feature speakers and panels on a wide range of topics including:

Tourism zone development insights
Air access capacity
Destination reputation management
Tomorrow’s traveler
Predictive analytics
Public lands access
Citizen engagement
Meeting ESG expectations
And much, much, more.

Full agenda to come.

The Summit will continue to feature timely keynote speakers as well as panel discussions and presentations with industry experts, politicians, TIAA and Travel Alberta.

With compelling content for seasoned tourism operators, as well as those operators and communities new to the tourism economy, the Alberta Tourism Advocacy Summit 2025 is a can’t-miss event. Last year's summit sold out in advance—secure your tickets today!

JW Marriott (Edmonton ICE District)

10344 102 Street NW
Edmonton, AB, T5J 0K9