The 2025 Alberta Tourism Advocacy Summit will again feature breakout sessions on 4 main thematic areas: Marketing, Place, Access and Leadership. Each of the breakout sessions will feature speakers and panels on a wide range of topics including:

• Tourism zone development insights
• Air access capacity
• Destination reputation management
• Tomorrow's traveler
• Predictive analytics
• Public lands access
• Citizen engagement
• Meeting ESG expectations
• And much, much, more.

Full agenda to come.

The Summit will continue to feature timely keynote speakers as well as panel discussions and presentations with industry experts, politicians, TIAA and Travel Alberta.

With compelling content for seasoned tourism operators, as well as those operators and communities new to the tourism economy, the Alberta Tourism Advocacy Summit 2025 is a can't-miss event. Last year's summit sold out in advance—secure your tickets today!