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Blueprint for B2B Revenue Growth

Thursday, Feb. 6, 2025
12:00pm to 1:00pm

More Information

Organized by: Venture Capital Association of Alberta

Feb.
6

Katie's Blueprint for Revenue Growth explores strategies and tactics for scaling B2B revenue in early-stage tech companies. This blueprint leverages success stories to demonstrate how to effectively engage clients and drive growth. It outlines a win/win approach that guides both customers and potential partners towards innovations that advance their careers and business growth, ultimately fostering brand advocates and carving a path to sustainable growth.

Key Takeaways

Strategies for Scaling Revenue: Focuses on methods and tactics to increase B2B revenue in early-stage tech companies
Success Stories: Uses real-life examples to illustrate effective client engagement and growth strategies
Win/Win Approach: Emphasizes creating mutually beneficial relationships with customers and partners
Career and Business Advancement: Aims to drive innovations that support both client career development and business growth
Brand Advocacy: Encourages the development of brand advocates as a pathway to sustainable growth

About Katie McLean

Katie McLean is the Managing Director and Founder of Women at the Cap Table (WATCT) and the CEO of TuskHub.

Katie founded Women at the Cap Table (WATCT) in 2019 when she was Chief Growth Officer at Athennian. With experience spanning across major tech firms like Google and Oracle, as well as dynamic tech startups, Katie’s expertise lies in driving company growth and cultivating partnerships and long term relationships.

WATCT invests in B2B startups, with strong purpose and diverse leadership teams, that are solving important problems. TuskHub is the strategic advisory firm for WATCT specializing in assisting startup and scale-up technology companies to get to their first million in revenue.