Falling in love with whisky at first sip, Forty Creek’s North American Brand Ambassador Chris Thompson aspires to share the Forty Creek story (and great whisky!) with passionate fans everywhere.

Inspired by his first sip of Forty Creek, Chris left a successful career in the wine industry to plunge full time into his favourite spirit. Working along side Forty Creek Master Blender Bill Ashburn and Founder John Hall, Chris began his Forty Creek journey by doing hundreds of tours and countless tasting events at Forty Creek’s Brand House where he became an indispensable ambassador and popular conduit between whisky fans and their whisky. His lively and engaging style has made him a highly sought after speaker at whisky and trade events across the continent.

Find your Forty is a program focused on breaking down some of the barriers in whisky. Within Forty Creek there are many different expressions with distinct flavor profiles. The program seeks to educate customers on which Forty Creek product they will align with based on their existing palate and preference by classifying them into one of three flavor profiles; Forty Bold, Forty Sweet and Forty Smooth.