Evaluation is an important part of a communications strategy. With artificial intelligence playing a large role in all aspects of the public relations profession, what impact does it have when it comes to evaluation? This fireside chat will explore how communication professionals can use AI in evaluating a communications strategy, campaign, or other data such as website analytics. It will also delve into the ethics of using AI and the best practices.

Katrina Ingram and Peter Pilarski will be discussing this topic during a fireside chat led by moderator and former journalist Ziyah Karmali. There will be time for questions from the audience.

Light fare will be offered.

Please note that the CPRS Edmonton AGM will occur before the fireside chat. The AGM will be brief and will take an estimated 15 minutes. CPRS Edmonton members are encouraged to attend in order to vote in the new board of directors.