Participants will learn how to define their ideal first customer, where to find them, and how to test business ideas using low-risk approaches such as pilots, pre-sales, and direct outreach. The session will also explore practical ways to build confidence in your offer before investing heavily in marketing or growth.

Whether you’re preparing to launch or looking for your first sales, this session will help you take practical steps toward building a customer base and gaining real-world feedback.

What We’ll Explore

• Define your ideal first customer and where to find them
• Use simple outreach and conversations to build interest
• Test your offer with low-risk approaches like pilots or pre-sales

About the Speaker 

Matt Hill

Director, Client Services & Operations, Business Link Alberta

Matt brings a unique blend of entrepreneurial expertise and client service to his role at Business Link. Originally from the UK, Matt trained as a theatre teacher before embarking on a successful career as a home services business owner in London, where he grew his one-person operation into a trusted partner of universities and real estate companies.

In 2017, Matt made the move to Canada and now calls Calgary home. Matt is a believer in the power of entrepreneurship to drive economic growth and create jobs, and he’s dedicated to helping business owners succeed. In his role at Business Link, he leads a team that work with clients to understand their needs and help them navigate the challenges of starting and scaling their business ventures.