Chris Lerohl is a go-to-market, e-commerce, and commercialization strategist who has supported over 100 companies with market research, positioning, launch strategy, and growth planning. He is a Director of Campus Innovation, CEO of Uproot Food Collective, an approved Experts on Demand mentor with Edmonton Unlimited, and a steering committee member with ERIN.

Chris has launched and scaled multiple CPG brands (Honest Dumplings, Mitsoh, South Island Pie Co, Pro Crew Corp, others) across retail, wholesale, e-commerce, and direct-to-consumer channels, including growing mulitple brands into seven-figure online sales. His strengths include e-commerce strategy, customer acquisition, sales funnel development, market research, product positioning, and practical go-to-market execution.