The session covers the fundamentals of key IP types like patents, trademarks, copyrights, and trade secrets, with a focus on how startups can use IP strategically rather than reactively.

Founders will leave with a clearer understanding of how to identify the IP in their own products or services, common IP pitfalls to avoid, and how to build a stronger foundation for future growth and commercialization.

Perfect for anyone exploring the community, considering or attending Business Model 101, or currently in (or graduates of) Discover & Validate and Build, Test, & Learn.