This year, we're shining a light on a truth that's too often overlooked: gender-based violence isn't just a women's issue. Men and boys are affected too – and they must be part of the solution.

Join us on November 24 at Ford Hall for an unforgettable Rose Campaign Launch, with keynote speaker Georges Laraque, along with powerful ways to support YWCA Edmonton:

- Purchase a Limited-Edition Rose Tote filled with curated products and services from local businesses

- Purchase Rose Raffle Tickets to get a chance to win 1 of 9 Edmonton experiences

- Join our YWCA Edmonton's Changemakers Network with a monthly gift of $25+ and receive a commemorative rose pin

Gender-based violence is a societal issue that impacts us all. Men play a crucial role in challenging harmful systems and championing change. We encourage you to bring the men in your life to this important event, because building a future free from violence requires all of us.

The need is urgent. Every hour of every day, a woman in Alberta is a victim of violence at the hands of an intimate partner. These numbers are staggering, but with your support, they can change.

Join us for this powerful conversation and be part of a movement for change. Together, we can help end gender-based violence.  

About Georges Laraque 

Georges Laraque has been open about his own experiences with family violence, and the lasting impact it has on both children and adults. His perspective as a son, athlete, advocate, and leader brings a unique and powerful voice to the conversation about ending gender-based violence. Georges has played in the National Hockey League for 13 years, spending 8 seasons with the Edmonton Oilers. His best-selling biography, The Story of NHL's Unlikeliest Tough Guy, goes well-beyond the stereotype of the tough guy. It is the story of a true humanitarian, an engaged citizen and advocate, and a conscientious environmentalist. Since his retirement, Georges has been an active public speaker across North America. He's a spokesperson for the Shriners Hospital for Children, PETA, Parkinson Québec, and Vision Mondiale. He captivates and inspires his public by addressing current topics such as sports, racism, bullying, and anti-violence.