The session combines sponsored food and drinks and provides practical guidance on funding, vibrant local networking, and real-world insights into launching and growing a business in today’s market.

​Please register in advance if you want food and drink at the event.

​Schedule

​11:45 am - 12:15 pm: Lunch sponsored by University of Alberta

​12:15 pm - 1:00 pm Part 1: Beyond Grants – Strategy, Funding & Innovation Panel

​A panel discussion featuring representatives from IRAP, ISED, Alberta Innovates, Mitacs, and an R&D-focused entrepreneur. This session will explore how startups can navigate non-dilutive funding, build commercialization strategies, and align innovation activities with long-term business goals.
Topics will include: understanding non-dilutive funding options;  identifying programs that support commercialization; tips for crafting successful applications and partnerships; developing a funding strategy that supports go-to-market readiness; includes audience Q&A.

​1:00 pm - 1:30 pm Part 2: Local Flavours, Real Connections – Networking Break
 A curated networking break designed to encourage connection over delicious local food and drinks:

​●       Craft beer by Sea Change Brewing Co.

​●       Fun cocktails from Shiddy’s

​●       Hot savoury pies by South Island Pie Co., proudly part of Uproot Food Collective

​This break allows attendees to relax, chat, and build relationships in a warm, casual environment.

​1:30 pm - 2:15 pm: Part 3: Go to Market – Strategy, Research & Ecommerce Foundations

​A practical panel discussion focused on building a solid foundation for business growth. Topics include:       conducting effective market research; developing and testing go-to-market strategies; using e-commerce as a proof of concept and growth engine.

​Panellists will represent a mix of startup founders, digital marketing strategists, and support organizations.

​2:15 pm - 2:45 pm Networking with the panelists and other entrepreneurs