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In-person
Health & Wellness
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Branding and Marketing of Health Innovations
Wednesday, Sept. 24, 2025
1:00pm to 2:00pm
Part of: Life Sciences Week 2025
Sept.
24
24
Effective branding can make or break a health innovation. In this interactive workshop, marketing experts will share practical strategies to help innovators craft compelling, customer-focused messaging that resonates with investors, clinicians, and end-users alike.
Participants will learn how to:
Build a brand story that connects to real-world problems
Tailor messaging for different audiences to drive engagement and adoption
Use storytelling techniques to differentiate in competitive markets
This session is ideal for startups, researchers, and healthtech innovators looking to position their ideas for market success and create a brand presence that fuels growth and credibility.
Facilitators:
Brittney Roy – Founder & Brand Strategist, BKRx Inc.
Svetlana Sapelnikova, MBA – Founder & Principal Consultant, SV Consulting
10107 Jasper Avenue
Edmonton, AB, T5J 1W8
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