In-person Health & Wellness

Branding and Marketing of Health Innovations

Wednesday, Sept. 24, 2025
1:00pm to 2:00pm

Part of: Life Sciences Week 2025

Edmonton Unlimited
More Information
Sept.
24

Effective branding can make or break a health innovation. In this interactive workshop, marketing experts will share practical strategies to help innovators craft compelling, customer-focused messaging that resonates with investors, clinicians, and end-users alike.

Participants will learn how to:

  • Build a brand story that connects to real-world problems

  • Tailor messaging for different audiences to drive engagement and adoption

  • Use storytelling techniques to differentiate in competitive markets

This session is ideal for startups, researchers, and healthtech innovators looking to position their ideas for market success and create a brand presence that fuels growth and credibility.

Facilitators:

  • Brittney Roy – Founder & Brand Strategist, BKRx Inc.

  • Svetlana Sapelnikova, MBA – Founder & Principal Consultant, SV Consulting


Edmonton Unlimited

10107 Jasper Avenue
Edmonton, AB, T5J 1W8


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