Join us for the fifth and second-last report to the community on the Spotlight on Arts Audiences research project. Building on previous waves, this wave utilized six focus groups to delve deeper into the "Passive" audience - individuals who occasionally attend arts events but aren't regular audience members. This group could unlock new audience numbers if arts organizations could entice them to attend even one more time per year.

Key topic areas for Wave 5:

• Understanding the motivations and considerations of the Passive arts audience
• The pre-conceived ideas this audience holds about arts events
• Barriers to their increased attendance
• Preferences in advertising and marketing messages

Please register only if you plan on attending (for accurate catering numbers!).

The Wave 5 report will be sent in the Rozsa Foundation newsletter (sign up at rozsafoundation.com), and posted on the Rozsa Foundation website following the event (rozsafoundation.com/spotlightonartsaudiences).

See you there!