PAST EVENT: This event has already happened. The information below may no longer be accurate.

In-person Business Technology & Innovation

B2B Sales: Sales Communication and Negotiations

Thursday, May 29, 2025
6:00pm to 8:00pm

Edmonton Unlimited

networking workshops

Free

More Information

Organized by: Edmonton Unlimited

May
29

This interactive workshop led by Svetlana Sapelnikova is a Part 2 of “B2B Sales Management for Sci/Tech-Based SMEs” workshop.

It aims to expand on briefly covered topics, such as effective culture-specific sales communications, customer relationship management tools, and sales forecasting. In addition, achieving the best possible outcome in international business discussions by mastering negotiation strategies and tactics will be discussed.

Practical tips and Q&A session will be focused on real-life situations and issues.

Workshop Outcomes:

Gain practical skills in intercultural communication to navigate international business settings and build stronger relationships with global partners.
Apply effective communication strategies to improve overall sales performance.
Learn to develop and implement effective customer relationship management (CRM) tools and the techniques for sales forecasting.
Master key negotiation skills to achieve mutually beneficial outcomes in business discussions, including handling objections and coming to the desirable outcome.

Edmonton Unlimited

10107 Jasper Avenue
Edmonton, AB, T5J 1W8