Many companies set key performance indicators (KPIs) to post on social media 3-5 times a week, but often overlook the importance of strategic posting. Developing a comprehensive 360° view of your marketing plan involves integrating all essential elements necessary for a successful campaign, effectively harnessing the power of social media posts. Lay the groundwork for an impactful marketing strategy for your business with Strategic Foundations of 360° Marketing.

Master the art of strategic marketing planning to elevate your business's online presence, sales and engagement. Learn to integrate your digital marketing efforts seamlessly into a cohesive marketing strategy that drives tangible results and fosters sales conversions.

In session 1 of this series, we will cover:

360° Marketing Strategy, 180° Marketing Campaign, Tools & Resources

• Align marketing efforts with overarching business objectives in a 360° perspective.
• Define target audiences and craft messaging that resonates effectively.
• Breaking down into a 180 view, develop comprehensive marketing campaigns with multiple touch points.
• Execute planned strategies that enhance customer engagement and retention.
• Explore recommended tools for efficient campaign management.
• Access planning templates and real-world marketing examples for practical application.