Join us for an engaging and informative discussion featuring local media experts Ryan Jespersen, host of Real Talk, Su-Ling Goh, award-winning former Global Edmonton health reporter, and Kelly Banks, Executive Producer of Programming and Engagement at CBC Edmonton, who will share their insider tips and secrets on how to effectively pitch your story to the media in 2025. 

What to Expect:

• Expert Advice: Hear from seasoned media professional about what makes a compelling pitch and how to tailor your story for different media platforms.
• Understanding the Hook: Discover what a "hook" is and how to create one that grabs the media's attention!
• Tailoring Your Pitch: Learn if and how your pitch should vary depending on the outlet you're targeting - from podcasts to live TV interviews.
• Interactive Q&A: Bring your questions and get personalized advice from our panelists.

Don't miss this opportunity to enhance your media pitching skills and tell your organization's story with confidence and flair!

About the Panel 

Ryan Jespersen 

Ryan Jespersen hosts Real Talk, one of Canada's most-downloaded modern talk shows. Ryan is a longtime Edmonton radio host and TV host, including The Ryan Jespersen Show on 630 CHED (now 880 CHED) and Breakfast Television on Citytv. He recently graced the cover of Edify Magazine as the "Prince of Podcasting". Ryan was named one of Alberta's 50 Most Influential People by Venture Magazine, and was on Avenue's inaugural list of Edmonton's Top 40 Under 40. 

Su-Ling Goh

Su-Ling Goh is the Senior Communications Advisor for Give Life Alberta (formerly the Alberta Organ and Tissue Donation Program). She proudly joined the team after 17 years as the award-winning Health Reporter at Global Edmonton, where she always felt honoured to share inspirational stories of generous donor families and grateful recipients. In her new role with AHS, Su-Ling is encouraging a culture of donation in Alberta through awareness campaigns, community engagement and public education sessions. She has a Bachelor of Science degree from the University of Alberta and a diploma in Radio and Television from NAIT.

Kelly Banks

Kelly Banks is the Executive Producer of Programming and Engagement at CBC Edmonton. In her role, she oversees current affairs programming, podcasts, community engagement and special projects. Kelly has been with CBC since 2010, first on Radio Active as a chase producer and director, and then as the senior producer of assignment for over a decade, leading teams focused on gathering and producing daily news and enterprise content across platforms.

Prior to that, she worked for several years with CityTV producing and directing their live morning show.