This Program Is for You If…

• Have completed Business Model 101 and are ready to take the next step.
• Want to validate your ideas before fully committing to a product or strategy.
• Are looking to refine your target audience and improve customer messaging.
• Are eager to test assumptions and reduce the risks of launching.

What You’ll Learn
In this FREE 5-week program, you’ll build on your Lean Canvas from Business Model 101 and dive into real customer discovery. You’ll gain hands-on skills in:

• Finding and connecting with potential customers
• Mastering interview techniques
• Pinpointing key metrics to track
• Validating your ideas through real feedback

…and so much more!

Why Customer Discovery?
Conducting customer interviews and validation brings invaluable benefits:

• Confirm Market Demand: Ensure there’s real interest and willingness to pay for your solution.
• Identify the Right Market: Zero in on your ideal customers and the segments most likely to benefit.
• Guide Product Development: Shape product features and design based on what customers truly need.
• Reduce Risks: Understand your market early, helping you avoid costly missteps and unnecessary pivots.
• Strengthen Messaging: Use real feedback to refine your value proposition and resonate with customers.