Engaging audiences in the fall season

This third wave of research focuses on:

• How Albertans think about arts education,
• How they think about spending habits, and
• How they approach decision-making .

The insights gained from this round of research will help arts leaders craft compelling messages that land with the right people at the right time. Guest panelists will discuss how they are putting these insights into action.

This work was developed exclusively for the arts sector. It is designed to provide specific, relevant, and reliable facts to support the sector's leaders as they build relevance and grow attendance. All are welcomed.