The Edmonton Movie Club (EMC), established in 2012 with the mission of "Bridging Cultures through Cinema," initiated the India Film Festival of Alberta (IFFA) in the summer of 2015 to spotlight films by independent filmmakers from India and Canada, as well as by smaller film industries within India. This festival has consistently showcased films from a diverse array of languages and cultures (ranging from eight to twelve each year), presenting a rich tapestry of stories annually. Moreover, it has facilitated engaging interactions between audiences and film creators through Q&A sessions, panel discussions, and master classes, fostering a deeper appreciation of cinematic arts.

To enhance the cultural experience, EMC has partnered with local cultural organizations and artists, incorporating song and dance performances, as well as food festivals, into the event. This collaboration culminates in a grand celebration of Indian culture, making IFFA a vibrant and multi-faceted festival. As IFFA marks its 10th anniversary this year, EMC has orchestrated an extraordinary event, set to deliver an unforgettable and enticing experience for all attendees.

The opening night of the 10th annual India Film Festival of Alberta promises to be a star-studded affair with a red carpet hosting an array of dignitaries, celebrities, and luminaries such as Shabana Azmi, Saiyami Kher, R. Balki, Gauri Shinde, Gautham Vasudev Menon, R. D. Rajasekhar, Shivendra Singh Dungarpur, and Vikranth Massey. The evening will include captivating cultural performances followed by a special screening of the movie "Ghoomer" starring Abhishek Bachchan and Saiyami Kher. Photo sessions and a poster exhibition are also featured in the event lineup.