Online Business

Building A Better Brand Story

Tuesday, Feb. 27, 2024
3:00pm to 5:00pm

Free
More Information
Organized by: ATB Events
Feb.
27

Join ATB and Michael Dargie to learn the 5 best ways to tell a memorable brand story

Brands can be weird, complicated, and nuanced beasts. Sometimes, it feels like you have it all figured out and know exactly what your brand will say or do, and then, in the blink of an eye, its off on a bender with their buddy, stumbling around like a milk-drunk baby.

Wait. Do babies, drunk on milk, actually stumble? Probably not, but it's a pretty great metaphor for any untethered and unfocused brand.

Why should you come to this workshop? Understanding what your brand is saying and how it's saying it, is critical to the survival of your business. In this energetic and engaging workshop, you will:

  • Learn to analyze any website to see exactly what the audience sees
  • Learn how to fix it if it's broken or amplify what's working
  • Learn the five best ways to tell a memorable brand story
  • Learn the three things your story should never say
  • Leave with a new way of looking at how a business shows up in the world
  • Who is this workshop for?

  • Entrepreneurs and business owners who want to see if what they think they're saying is actually what they are saying.
  • Entrepreneurs and business owners who want to know what their competitors, or role models, are doing.
  • Agencies that want a new way to find and help clients.