Spotlight on Arts Audiences Edmonton

EDMONTON ARTS FRIENDS! Join us on January 23 from 3 to 5 pm at Citadel Theatre to hear the results of our first round of arts audience research, conducted by Stone-Olafson.

Alberta continues to be at a crossroads brought by a pandemic that has changed public life and reshaped our economy. This is especially true in the Arts & Culture sector which continues to experience a decline in engagement with events and activities.

This work was developed for this sector exclusively, and funded by arts-supporting foundations in Calgary and Edmonton. It builds upon research that began in 2020 but is designed to provide specific, relevant and reliable facts to support the leaders in the arts & culture sector as they build relevance and grow attendance.

The results from this research include: • Current audience behaviours, habits, and patterns • Current attitudes and perceptions towards the arts • Barriers to engagement and support • Programming and communication preferences • Perceptions of value in a tight economy

This work is designed to be shared and used by the arts community! All are welcome.